Branding refers to the process of creating a unique identity and image for a business that sets it apart from competitors. It might include a distinctive logo that represents the business or product and is easily recognizable. Brand messaging and guidelines develop a tone of voice and a value that reflect the business personality and objectives, it also includes how the brand should be represented across media channels including color palettes, typography, imagery, and tone of voice. This might also include website design, marketing materials, and packaging. Reputation management is also a huge part of branding. Making sure that social media and online reviews remain positive and always in line with the brand’s values. It is an essential component of any business and is used to differentiate a brand from its competitors.